My trend nose has been twitching. A couple of weeks ago I wrote about the arrival of Shake Shack and the gentrification of the Fulton Mall in Downtown Brooklyn. I arrived at work last week and noticed that the new signage over the construction near Bridge Street calls this renovation a “renaissance,” introducing not only H&M, but also a TJ Maxx. Paying attention to new trends around you can offer real insight into the work you might do for clients, or for yourself, so it's good to stay alert.
Who would have thunk it? Last week, I became a member of the Board of Directors of Cuisine Frozen Foods, based in Kent, England. This is a brand that had millions of pounds in sales as creators of ready-made frozen meals, a category that is wildly popular in Great Britain and Europe. Originally wholesale only, selling to pub chains and providing private label to supermarkets, the brand will be resurrected with a new nam and new products over the course of the next year. We are going to be working with Cuisine on every phase of their introduction into the consumer marketplace. This is a project I’m looking forward to sinking my teeth into. Ahem.