If you think of a brand as a target, you want to hit the center. It’s the winning
spot. That’s why we start by defining the center of a brand, and work out
from there.

Mercurylab is process driven. We like to work with clients who want to dig
down deep to access and harness the power of their core. Brands are about
the marriage of facts and feelings, non-fiction and narrative. There are many
ways to get to your core brand, so we use a variety of proprietary techniques
to guide your process. Our tools include Jungian psychology, formal brand
methodology, creative direction, design, marketing, motivational and focusing
exercises. It’s a powerful, intimate, transformational, life-changing,
business-changing process. You can work with us for a day or for a year – it’s
up to you. We’ll help you to define and position your brand and to express it
in everything you do. We’ll work with you as brand consultants, creative
directors, as writers, designers, and as web-programmers. Whatever you
need. And we’ll do that in the context of providing on-going direction and
support as you take your brand and your work out into the world.

And if that’s not enough, we can also teach you to do Pilates, and work on
your core that way. Your choice!