Beth Taubner of Mercurylab has been a Creative Director and Brand Strategist working
with creative communications for the past twenty years. She is nationally known for
her expertise in creating branding programs and distinctive concepts, visuals and
communications for businesses large and small, for publishing, retailers, educators
and creative professionals in the United States, the UK, and worldwide. Her clients
have ranged from well-known American brands such as A&E, Kodak, Chase, Stop &
Shop and Miramax Films to the College of Human Sciences at Auburn University,
LA Style Magazine, Conde Nast Brides, International Newsweek, and retailers such
as Sears and regionally celebrated Rug & Kilim. She also re-branded and restructured
Advertising Photographers of America, one of the most prestigious photo organization
in the country, and plays an ongoing role in esteemed photo agencies such as Sarah
Laird Inc. and Kate Ryan Inc. She also works closely on brand identification and visual
development with some of the top photographers in the world.

Her work has appeared in many award annuals, including Graphis, Print and
Communications Arts, and has been nominated twice for the National Magazine
Awards. She has taught at prestigious schools such as Art Center College of Design
and Otis College of Art and Design in Los Angeles, and offers one-on-one consulting,
public speaking and group seminars on brand development and implementation.