what we do

Our Programs

 

1. The Discovery Day: Core Transformation For Individual Creatives + Solopreneurs 

A new and proprietary twist on conventional brand strategy and marketing. 
It’s accelerated, real-world, and profound.

 

The Discovery Day is a psychologically oriented, transformational one-on-one full-day brand session. You’ll leave the day with a clear understanding of your core attributes, along with guidance and tasks to stimulate and support you in moving your work forward with power, focus and authenticity.

Psychological Astrology
Strategic Positioning + Brand Attributes
Transformational Branding   
 

2. The Personalized Tools to Engage + Motivate Your New Consumer
 

It’s nimble, potent, and practical.
Ideal for those of you who know your product or brand inside out.


A quick turn-around project to assess and finesse your current brand and to create brand-based marketing tools that are right for the times we are living in now.

We will:

  • Analyze your new brand landscape and consumers​

  • Hold a team workshop or webinar to excavate brand attributes, goals, hopes and dreams

  • Provide you with broad, actionable guidelines to apply immediately to your marketing language, visuals (stills and motion), website, and social media.

3. The Bird’s Eye View: Personalized Brand Analysis,
Creative Direction + Marketing

 

It’s comprehensive, incisive and personalized. 
Ideal for brands without in-house creative or agency relationships.

 

We will:

  • Assess and refine your current brand positioning with team input in a webinar or workshop setting.

  • Your refined brand attributes and positioning will be the basis for gaining greater clarity and momentum in new brand communications and marketing.

  • Analyze the new brand landscape and consumer behaviour

  • Creative Development and Direction for a comprehensive Brand-based and Marketing Campaign. Creative Direction includes Concepts, Graphic Design, Copywriting, Marketing language, Visuals and Motion across multiple applications and social media for you to implement.


4. Transformational Brand Strategy + Communications

Our program for long-term, dynamic change, clarity and market sector ownership.
Designed for businesses, non-profits and entrepreneurs with a team of three or more.


It’s a deep, profound look into the psyche of your brand using our proprietary process, providing the blueprint for fundamental internal change, market repositioning and strength.

Encompassing The Discovery Day for owners and key team members, analytical staff interviews, market research, competitive research and communications audits, this program is the true game-changer. Mercurylab will arm you with a massive strategy document filled with recommendations and activities to actualize and shift your internal culture and brand for continued success that is deeply rooted in your values, goals and inner self and culture. As part this process, we create clear, persuasive messaging language to communicate the internal world ofyour brand into the marketplace.

Here’s what our clients say.

5. Personal + Team Coaching + Counseling


We offer specially tailored On-going Coaching + Counseling as well as Psychographic Team and Sales Training to help clients truly integrate internal change while successfully and proactively connecting with the marketplace and achieving tangible goals. 


Beth’s expertise in strategic analysis, visuals and language arts, along with her certifications both as a Pilates Mat teacher and Psychological Astrological Counselor provide real and unexpected tools for dynamic internal and external personal, brand and marketing recalibration. In particular, we provide psychological astrological counseling from a birth chart perspective -- the map of the psyche -- diagramming a clear and concise view of client family relationships and relationship to collective ideas and culture, key elements in understanding how to guide clients in accomplishing dynamic and lasting change. 

 
 

Brand Design
Brand Language + Naming
Brand Messaging


 

Brand Campaigns
Creative Direction
Individual, Business + Creative Coaching and Counselling
Website Concepts, Design + Content

Psychographic Sales Training

Strategic Recruitment, Hiring And Training

 

Our Services

BRAND CREATION

Brand Architecture  |   Competitive Analysis   |   Transformational Branding     
Ongoing Brand Refinements   
|   Strategic Positioning + Brand Attributes   |   Psychological Astrology

BRAND DEFINITION

Brand Guidelines   |   Brand Language   |   Brand Messaging    |   Identity + Graphic Design Supervision 
Naming + Tagline

BRAND IMPLEMENTATION

Implementation Supervision   |   Brand Campaigns   |   Brand Copywriting   |   Creative + Photography Direction   |   Portfolio Design, Development & Editing   |   Website Concepting, Design,
Content + Implementation

BRAND TRAINING, COACHING & COUNSELING

Individualized Brand Training & Coaching   |   Business & Creative Coaching and Counseling  |  Psychological Astrological Counseling   |   Strategic Recruitment, Psychological Interviewing, Hiring and Training   |   Psychographic Sales Training

mercurylab  NYC + London
transformational branding + communications


US studio + 1 718 722 7295
US cell + 1 917 748 3909

UK studio + 44 (0) 2079 9388 22
UK cell + 44 (0) 7957 3999 59

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