CASE STUDY
Chris Craymer
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We have been working on brand development, portfolio editing, book projects for publication, language communications, marketing collateral and packaging with the wonderfully gifted and highly productive photographer Chris Craymer for a number of years.
His acclaimed work, rooted in his tender, whimsical, and very English view of the world, spans all categories. Over the years, we have established a promotional system that clearly communicates the emotional and visual connections between all of the strands of his brand and work. The first campaign, which spanned three years, was a series of signed posters that link his categories together – “fashionbeautylifestyleportraits”.
His new promotional system is comprised of packaging for large limited edition prints from his “Romance” project, plus a series of beautiful art cards with romantic typography and a playful hand-drawn crown. The system showcases the joyous and deeply English sensibilities of this incredibly successful, popular US, UK and globetrotting photographer and director.