other folks

Some of Our Clients

Clients work with us for a day or for a year – it’s up to you. We’ll help you to truly define and position your brand and to express it in everything you do. We’ll work with you as transformational brand strategists, creative directors, writers, designers, and as social media consultants. Whatever you need. And we’ll do that in the context of providing on-going direction and support as you take your brand and your work successfully to market.

Client List

Some Sectors

ARCHITECTURE + INTERIOR DESIGN

Bianca Chevallard Interior Design | Brooklyn Museum | Celia Berliner Interior Design
MB Architecture | MNA

ARTIST REPRESENTATIVES

Pat Bates and Associates

CONSUMER PRODUCTS

2View | Dent-Aid | IBM | Kodak | Olympus

DÉCOR

Darius | Florart | Nazmiyal | Rug & Kilim | Semiprecious

EDUCATION

Auburn University College of Human Sciences | Top Driver

ENTERTAINMENT

A&E Networks | Miramax

FASHION

Cotton Inc. | Moda Operandi

FINANCIAL

Charles Schwab | Chase | Taib Bank

FOOD

HEALTHCARE

ACE (Advanced Continuing Education) | Auburn University College of Human Sciences |
Healthcare Marketing Council | Hospital Corporation of America INCE | MediVia

LUXURY TRAVEL + HOSPITALITY

ROAR AFRICA

NON-PROFIT

Common Seas | Georgina Smith | Peconic Baykeeper | Timebanking UK

PRODUCTION COMPANIES

Creative Blood

PUBLISHING + WRITERS

RETAIL

Rug & Kilim | Sears | The Currant

TELECOMMUNICATIONS

AT&T | Motorola | Telefonica

PHOTOGRAPHERS, DIRECTORS, STYLISTS + CREATIVE DIRECTORS + FINE ARTIST

Zach Scott | Zoe Berkovic |

Case Studies

Testimonials

SQUIRE FOX, PHOTOGRAPHER + DIRECTOR, CHARLESTON, SC + NEW YORK

“Beth is the photo whisperer. She has a gift that enables her to connect with a photographer’s soul and unite it to one’s mind. A connection that is truly needed to succeed in a competitive and oversaturated market that photography is today. She managed to erase 10+ years of angst from my life and fuel me with creativity, direction and purpose. Beth has opened the floodgates to new clients and heightened my game. She is the best!”

“Beth and Mercurylab arrived in my professional life in 2015 - a time when I felt that I would benefit greatly from an external, highly experienced and more objective ’take’ on a company I founded in 1985. Beth’s forensic research and subsequent analysis and recommendations proved highly beneficial and I continue to reference many of her findings and recommendations with regard to ongoing development of the business. Beth and I have also gone on to develop a close personal friendship and we’ve had many great times together. Did anyone actually ever say that business and personal life don’t mix?”

ANDREW CONINGSBY, FOUNDER AND MD, DÉBUT ART AND THE CONINGSBY GALLERY,
LONDON, NEW YORK, TOKYO + GLASGOW

"I like to think of Beth as a Master Chef. A Master Chef can go into anyone's kitchen and with whatever ingredients they have, can put them together in such a way that you will end up with a Wonderful, Delicious Meal. But in her case, a meal for the EYES! Beth can take your raw ingredients and create magic that might not have been there before, or might have been hidden away, waiting to be discovered!

With her discriminating eye, an acute, refined sense of composition and the uncanny ability to hone-in on an artist’s assets to create a Brand Identity that is clear, precise, and completely unique to the Individual, Beth Taubner offers her clients a rare commodity, the ability to create a distinct voice and image. In this world of a thousand random images, Beth can help you present your best self, so you can have the opportunity to stand out among the many and be considered to be a part of the very few......."

MELANIE ACEVEDO, PHOTOGRAPHER + DIRECTOR, NEW YORK

ANDREW CONINGSBY, FOUNDER AND MD,
DÉBUT ART AND THE CONINGSBY GALLERY,
LONDON, NEW YORK, TOKYO + GLASGOW

Beth Taubner changed the course of my career with her method of uncovering my true brand attributes. Beth noticed patterns in my work and personality that neither I nor any other previous consultant has ever considered. She helped me to understand more of who I was as a person and how that affected the way I worked with subjects and clients while also guiding me along to discover new avenues of success. Beth is like a treasure map that I have told countless peers about in hopes that she can help them, too.

TERENCE PATRICK, PHOTOGRAPHER, LOS ANGELES

Beth’s approach is holistic and unorthodox, which I love! She has a unique way of configuring the best way to approach one’s individual practice - drawing on conversations and digging deep with her clients. The work I did with Beth remains ever relevant, and I often apply things I learned with Beth when making decisions within my practice.

EMMA MAPP, LONDON PHOTO FESTIVAL, DESIGNER AND PHOTOGRAPHER, UNITED KINGDOM

Beth has a unique understanding of both the complexities of business and of human nature. Through her guidance and lens I have come to understand my own vision in a clearly defined way, enabling me to communicate to both my staff and my clientele with a deeper understanding of my business model, ethos and goals. Her direction and insight have been invaluable to me and I would have no hesitation in recommending Mercury lab for those wishing to further their brand identity.

DEBORAH CALMEYER – OWNER, ROAR AFRICA, NY & CAPE TOWN

Working with Beth at Mercurylab was a transformational experience. So often in life we can plod away without examining how and what we are doing - and why - often encountering debilitating mental blocks as a result. Beth is amazing at drilling down into motivations, attributes and aspirations and helping to create a substantial framework for both work and life, and I would thoroughly recommend her.

MORAG PATERSON, PHOTOGRAPHER + FINE ARTIST, SCOTLAND AND ITALY

“Superb! Best I have heard in a long time, thank you!”
“Great insights from a real expert. Ten out of ten.”
“Could listen to her for several hours”
“Very insightful and thought provoking”

AUDIENCE RESPONSE - DUBLIN FOOD CHAIN SEMINAR

JEFF HARRIS, PHOTOGRAPHER + DIRECTOR, NEW YORK

Working with Beth Taubner has had a deep and lasting positive influence on my career and my creative life as a whole. Beth helped me to articulate my point of view, re-discover my passions, and plot a course for artistic and commercial growth. I regularly revisit the work that we did and remind myself of the importance of keeping to my vision and pursuing it with integrity. Beth's supportive process, her enthusiasm and psychological insight coupled with her extensive knowledge of creative industries is invaluable.

Beth has helped us see things through a different lens in terms of our branding and marketing. The goals we set together are realistic and sustainable which helps keep everyone positive and on course. Invaluable.