CASE STUDY: FINE ART + PHOTOGRAPHY

Claire Rosen

BRAND STRATEGY, PHOTO DIRECTION, FINE ART, EDITING & MORE

Claire is an extraordinary young artist who has already won enormous acclaim in the United States and throughout the world for the magical realism of her images. Her narratives frequently involve live or stuffed animals, and they are at the core of some of her best bodies of work. She has an uncanny ability to connect with all kinds of creatures, and her gothic imaginings frequently references an exotic and poetic past.

We have been working with Claire for quite some time on brand strategy and consulting, photo direction, editing, and marketing. Claire adroitly and consistently uses the press to increase brand awareness and reach. We have worked with her to steadily build audience perception about her fine art on a national and international level while expanding the scope of her exhibits, and using juried exhibits as a springboard to gain gallery representation and commissions as well as commercial projects rooted in her lush, Victorian vision.

Clair”s book, Imaginarium, was published by Rocky Nook, and we were asked to write the chapter on Transformational Branding. Thanks, Claire!

mercurylab  NYC + London
transformational branding + communications


US studio + 1 718 722 7295
US cell + 1 917 748 3909

UK studio + 44 (0) 2079 9388 22
UK cell + 44 (0) 7957 3999 59

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