DoughRayMe Fine Baked Goods was conceived as a gourmet cookie brand tailored to the sweet eating habits of the discerning Barneys New York/Neiman Marcus consumer. Developed as a bite-sized treat made of top-tier ingredients, DoughRayMe was introduced into the New York metropolitan market in 2001 and quickly became a favorite of fashionistas everywhere. Each cookie was named after a fabulous woman in Jon’s life, so that DoughRayMe felt like an homage from a man to the women he loved.

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We worked with them on brand positioning and to create a witty and high-end voice, graphic design, cookie menu, packaging and in the art direction of a photographic advertising campaign for this regionally loved brand. Sadly, head cookie baker Jon Chazen retired, leaving cookie eaters everywhere longing for a triple ginger cookie. Yummy!