At Mercurylab,
we are in the business of transformation.
The Mercurylab approach to brand strategy and consulting is our own special kind of enduring, real-world consciousness raising.
Transformational Brand Strategy, Marketing & Coaching
All of the work we do here at Mercurylab incisively and profoundly defines the essence of you -- and your brand -- at any point in the life cycle. We excavate and define your brand strategy and develop the tools to pinpoint your communications and marketing to both existing and new target audiences with real power and honesty.
We have created a proprietary methodology that works across sectors, and many of our clients jump start with an intensive one-on-one full-day session. It’s a great way to dive in and accelerate the process of discovery, working, creating and accomplishing.
Our process is effective for everyone, whether you are a creative professional, an entrepreneur, a company, a product, or an organization.
See what our clients say.
explore our programs
"Beth has the ability to elevate a client's work, beyond the realm of a single project. She quickly identifies one's strengths and signatures, and fosters them to a fever pitch. The resulting information provides her clients with the tools they need to more effectively execute their overall artistic vision."
— Chris Lowell Fine Artist, Writer, Actor
1. The Discovery Day: Core Transformation For Individual Creatives + Solopreneurs
It’s accelerated, real-world, and profound. A new and proprietary twist on conventional brand strategy and marketing,
The Discovery Day is a psychologically oriented, transformational one-on-one full-day brand session. You’ll leave the day with a clear understanding of your core attributes, along with guidance and tasks to stimulate and support you in moving your work forward with power, focus and authenticity.
2. The Personalized Tools to Engage + Motivate Your New Consumer
It’s nimble, potent, and practical. Ideal for those of you who know your product or brand inside out.
A quick turn-around project to assess and finesse your current brand and to create brand-based marketing tools that are right for the times we are living
in now.
We will:
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Analyze your new brand landscape and consumers
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Hold a team workshop or webinar to excavate brand attributes, goals, hopes and dreams
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Provide you with broad, actionable guidelines to apply immediately to your marketing language, visuals (stills and motion), website, and social media.
3. The Bird’s Eye View: Personalized Brand Analysis,
Creative Direction + Marketing
It’s comprehensive, incisive and personalized. Ideal for brands without in-house creative or agency relationships.
We will:
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Assess and refine your current brand positioning with team input in a webinar or workshop setting.
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Your refined brand attributes and positioning will be the basis for gaining greater clarity and momentum in new brand communications and marketing.
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Analyze the new brand landscape and consumer behaviour
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Creative Development and Direction for a comprehensive Brand-based and Marketing Campaign. Creative Direction includes Concepts, Graphic Design, Copywriting, Marketing language, Visuals and Motion across multiple applications and social media for you to implement.
4. Transformational Brand Strategy + Communications
Our program for long-term, dynamic change, clarity and market sector ownership. Designed for businesses, non-profits and entrepreneurs with a team of three or more.
It’s a deep, profound look into the psyche of your brand using our proprietary process, providing the blueprint for fundamental internal change, market repositioning and strength.
Encompassing The Discovery Day for owners and key team members, analytical staff interviews, market research, competitive research and communications audits, this program is the true game-changer. Mercurylab will arm you with a massive strategy document filled with recommendations and activities to actualize and shift your internal culture and brand for continued success that is deeply rooted in your values, goals and inner self and culture. As part this process, we create clear, persuasive messaging language to communicate the internal world ofyour brand into the marketplace.Here’s what our clients say.
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