Founder of Mercurylab, Beth Taubner has been a Transformational Brand Strategist and 
Creative Director working with strategy and creative communications for over 20 years. Beth 
has developed a proprietary approach to branding using a combination of psychological, visual 
and analytic processes that apply to anyone, from individuals to brands of all sizes. She creates
branding programs and distinctive concepts, visuals and communications for businesses large
and small, for photographers, publishing, retailers, products, non-profits, entrepreneurs and
creative professionals in the US, UK and worldwide.

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Her clients have ranged from well-known American brands such as A&E, Chase, Stop & Shop and
Miramax Films to UK-based The Well-Fed Cuckoo and Debut Art, online fashion powerhouse Moda
Operandi, Condé Nast Publications and International Newsweek. She works on branding programs
with esteemed artist representatives in the US and UK, and works closely on brand identification,
language communications, creative direction, visual development and marketing with some of the
top photographers in the world. She recently wrote the chapter on Transformational Branding for
Rocky Nook’s highly successful book, Imaginarium by Claire Rosen.

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She has taught at prestigious schools such as ArtCenter College of Design and Otis College
of Art and Design in Los Angeles, and speaks extensively in the US and UK on The Psychology
of Branding, How to Discover and Communicate Your Brand and Expanding Your Market. Beth 
offers one-on-one consulting and coaching, and business consulting on brand and creative
development, communications and implementation worldwide