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New podcast series: The Art & Business of You:

Updated: May 21

Calling all photographers! Are you seeking inspiration to create new ways of working or simply looking for ways to keep the creative energy flowing during the pandemic?




We are thrilled to announce that NY + London based Transformational Brand Strategist + Creative Director, Beth Taubner of Mercurylab has partnered up with London Photo Festival, an organisation focused on providing guidance and exhibition opportunities to new and emerging photographers, to bring you a podcast series with actionable content, geared at equipping photographers with the tools to revamp their visual work and re-energise their brand from the inside out.


We invite you to listen to The Art & Business of You: a guide to defining your brand, creating your tools, and succeeding in your photography career in today’s world.

Over the coming weeks, Beth will be sitting down with Emma Mapp, Co-Founder and Director of London Photo Festival, for a sequence of six in-depth weekly podcast conversations. This is a perfect opportunity for photographers at all levels to learn how to focus deeply on their work and look at the marketplace in a new way. Beth and Emma will talk about:

1. Cultivating your own style and not being reactive to the marketplace 2. Communicating your core attributes within your visual work 3. Creating a portfolio with a strong narrative 4. Learning how to make images move and become a good motion director 5. Leaning how to expand your voice as a storyteller 6. Using language to express your brand Join us for the first two episodes of the series next Tuesday 26th May where Beth will be exploring Who You Are and Where We Are Now. In these episodes, Beth will cover everything from understanding what your brand is from the inside out and how to approach the market proactively instead of reactively, as well as how to move forward during this difficult moment in time.

Stay tuned for more updates!

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mercurylab  NYC + London
transformational branding + communications


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UK studio + 44 (0) 2079 9388 22
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